Monday, March 10, 2014

The Value of Mutual Reciprocity by Referrals

Thanks So Much For Your Referral |

"LOYAL customers, they don’t just come back, they don’t simply recommend you, they INSIST that their friends do business with you."  ~Chip Bell, Founder Chip Bell Group

How Can I Ever Repay You?

Over the years, is there someone in your circle of influence who has inspired you, who has impacted your life in a fruitful way, whether personally or professionally?  Have you expressed your deepest gratitude with words like:  "How can I ever repay you”  or, “I owe you big time”?.  If yes, did you take action toward helping your friend grow his/her business, or did you stop there simply because you were unclear on what more you can do beyond saying, "thank you"?

Dear Why Annie Armen Readers, while it is appreciated to acknowledge, validate, and genuinely compliment a fellow friend/colleague/client for all the ways he/she has helped impact your life both personally and professionally, why stop there?  

Share Your Experience With Others 

After thanking someone for their help, often times you may hear a response that goes something like this:  "No need to thank me.  Would much prefer if you can share your experience with others."  Do you know why that is?

When you choose to let others know about your positive experience from professional services rendered, that action taken on your part potentially results in your friend acquiring new business by your referral.  The value of mutual reciprocity by referrals is a beautiful thing!

Now the Question Becomes, HOW? 

While many of you may already be familiar with the list you are about to read below, perhaps you may find value in putting this 'friendly reminder list" to use by sharing this article with others who are looking for effective ways to refer business your way.  Here below are 5 simple action steps you can take now to address the "how" factor in “How can I ever repay you?:

1.  Write up a professional endorsement (preferably using your company letterhead) sharing your positive experience to generate potential referral leads for your friend.  Both mail the original copy and email it to your friend as an attachment, for his/her instant use.

2.  Visit your friend's social media pages online at LinkedIn, Google+, and Facebook for starters.  Look for the "reviews" section.  Copy and paste your endorsement there to make your shout out visible to the public to generate lead traffic toward your friend's business.

3.  Do you have a blog?  If your answer is no, you can create one at no cost to you by visiting either or  After creating one, or if you already have a blog, you can write and publish an article about your amazing experience(s) in working with your friend, and the impact his/her guidance has had on your business, with a link to your friend's website(s).  How cool is that! 

Here is one example of an article I wrote referring my top 3 clients, titled "5 Days of Business". 

4.  VERY IMPORTANT STEP:   Ask your friend to produce a letter that you can share and give to people in your extended network to make it very easy for you to refer his/her professional services to others.

5.  Review your overall "contacts" base and purposefully select 5-10 potential persons and/or organizations you can reach out to, who you believe can benefit from your friend's services.  Here is where you can now use the specific letter produced by your friend (refer to step #4 above) to effectively facilitate an introduction and activate the referral process.

Nothing is Ever for FREE

When you are asked for pricing for your friend's services, immediately refer them to your friend for that particular discussion, and stay clear of volunteering information like:  "I was lucky... Charlie didn't charge me for anything."  Why?

When you say you were rendered professional services for “free”, without your intention, you are hurting your friend's business, and you are potentially advertising false hope -- that perhaps, just perhaps he or she can also receive "free" service(s).  Please stop and think about that for a moment.

The reality is, you in fact HAVE PAID into your friend's business over the years in many other ways, which has earned you that complimentary service.  For example, you may have provided your friend with revenue generating ideas that have resulted in ROI for his/her business.  Your friend recognizes this fact, and chooses to reciprocate complimentary services to help YOU (not potential referrals) in mutual reciprocity.  

Remember, nothing is ever for FREE!  Someone is always paying the price somewhere!


The Value of Mutual Reciprocity by Business Referrals is a beautiful thing!  While feeling and expressing gratitude is important, purposeful actions taken immediately thereafter to compliment your heartfelt words of gratitude go a long way, resulting in mutually loyal, fruitful relationships both personally and professionally! 

As you are working on referring business to your friend, let's reciprocate to you as well. 

1.  Who do you know who can recommend you today? 
2.  What type of person / company makes a good referral for you?
3.  Have you produced a letter he or she can use to refer business your way?

~Annie Armen  

Monday, February 10, 2014

30 Quotes on LOVE in Business and in Life!

"LOVE is your eternal, guiding light through the circle of life!" ~Annie Armen | 30 LOVE Quotes |
LOVE is your eternal, guiding light through the circle of life!”  ~Annie Armen 

Happy Valentine's Day from Why Annie Armen Communications (four days in advance).  <smiles>  May you find these select 30 quotes on LOVE encouraging, uplifting, and nourishing, adding productive AND discerning value in your lives, both personally and professionally!


1.    "(4) LOVE is patient, love is kind. It does not envy, it does not boast, it is not proud. (5) It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. (6) Love does not delight in evil but rejoices with the truth. (7) It always protects, always trusts, always hopes, always perseveres."  ~1 Corinthians 13:4-7, Holy Bible (New International Version)

2.    "I will greet this day with LOVE in my heart. ...
        a.  I will love the ambitious for they can inspire me!
        b.  I will love the failures for they can teach me. 
        c.  I will love the kings for they are but human;
        d.  I will love the meek for they are divine.
        e.  I will love the rich for they are yet lonely;
        f.   I will love the poor for they are so many.
        g.  I will love the young for the faith they hold;
        h.  I will love the old for the wisdom they share. 
        i.   I will love the beautiful for their eyes of sadness;
        j.   I will love the ugly for their souls of peace. ..."  ~Og Mandino

3.    “You LOVE people not for what you do for them or what they do for you. You love them for the values, the virtues, which they have achieved in their own character.”  ~Ayn Rand

4.    “Eventually you will come to understand that LOVE heals everything, and love is all there is.”  ~Gary Zukav

5.    “LOVE one another and you will be happy.  It's as simple and as difficult as that.”  ~Michael Leunig

6.    “A baby is born with a need to be LOVED - and never outgrows it.”  ~Frank A. Clark

7.    “Time is too slow for those who wait, too swift for those who fear, too long for those who grieve, too short for those who rejoice, but for those who LOVE, time is eternity.”  ~Henry Van Dyke

8.    “Take away LOVE and our earth is a tomb.”  ~Robert Browning

9.    “To be LOVED for what one is, is the greatest exception. The great majority love in others only what they lend him, their own selves, their version of him.”  ~Johann Wolfgang von Goethe

10.  “If you have LOVE in your life it can make up for a great many things you lack. If you don't have it, no matter what else there is, it's not enough.”  ~Ann Landers

11.  “LOVE is not consolation. It is light.”  ~Friedrich Nietzsche

12.  “A LOVING heart is the truest wisdom.”  ~Charles Dickens

13.  “The past is behind us, LOVE is in front and all around us.”  ~Terri Guillemets

14.  “What the world really needs is more LOVE and less paper work”.  ~Pearl Bailey

15.  “A heart that LOVES is always young.”  ~Greek Proverb

16.  “Every time you smile at someone, it is an action of LOVE, a gift to that person, a beautiful thing.”  ~Mother Theresa

17.  “The ultimate lesson all of us have to learn is unconditional LOVE, which includes not only others but ourselves as well.”  ~Elizabeth Kubler-Ross

18.  “Pure LOVE is a willingness to give without a thought of receiving anything in return.”  ~Peace Pilgrim

19.  “I would rather have eyes that cannot see; ears that cannot hear; lips that cannot speak, than a heart that cannot LOVE.”  ~Robert Tizon

20.  “The moment we choose to LOVE we begin to move against domination, against oppression. The moment we choose to love we begin to move towards freedom, to act in ways that liberate ourselves and others. That action is the testimony of love as the practice of freedom.”  ~Bell Hooks

21.  “LOVING kindness and compassion are the basis for wise, powerful, sometimes gentle, and sometimes fierce actions that can really make a difference -- in our own lives and those of others.”  ~Sharon Salzberg

22.  “Just don't give up trying to do what you really want to do. Where there's LOVE and inspiration, I don't think you can go wrong.”  ~Ella Fitzgerald

23.  “One word frees us of all the weight and pain of life:  That word is LOVE.”  ~Sophocles

24.  “LOVE many things, for therein lies the true strength, and whosoever loves much performs much, and can accomplish much, and what is done in love is done well.”  ~Vincent van Gogh

25.  “Each of us has the power to give life meaning, to make our time and our bodies and our words into instruments of LOVE and hope.”  ~Tom Head

26.  “Your task is not to seek for LOVE, but merely to seek and find all the barriers within yourself that you have built against it.”  ~Jalal ad-Din Rumi

27.  “LOVE and kindness are never wasted. They always make a difference. They bless the one who receives them, and they bless you, the giver.”  ~Barbara De Angelis

28.  “We must develop and maintain the capacity to forgive. He who is devoid of the power to forgive is devoid of the power to LOVE. There is some good in the worst of us and some evil in the best of us. When we discover this, we are less prone to hate our enemies.”  ~Martin Luther King, Jr.

29.  “We look forward to the time when the Power of LOVE will replace the Love of Power. Then will our world know the blessings of peace.”  ~William E. Gladstone

30.  “Through wisdom, understanding, knowledge, and unconditional LOVE, let us plant the social, cultural, educational, physical, emotional, and spiritual seeds of nourishment within children and youth, and through these efforts to ensure and bring into fruition their inborn virtues.”  ~Annie Armen


List of Articles and Quotes You may Find of Interest:  
9.  AnnieBiotics                     

Friday, January 10, 2014

30 Quotes on HOPE in Business and in Life!

Turn your inner switch of HOPE, ON and thrive! | 30 HOPE Quotes |
“Turn your inner switch of HOPE, ON and thrive!  Choose to make your New Year volcanic, where every opportunity dares to meet and join forces with your unstoppable abilities, powered by unwavering Faith and unshakeable HOPE!”  ~Annie Armen

May you find these select 30 quotes on HOPE empowering, encouraging, and inspiring, adding productive value in your lives, both personally and professionally!

1.   “When you get into a tight place and everything goes against you, till it seems as though you could not hang on a minute longer, never give up then, for that is just the place and time that the tide will turn.”  ~Harriet Beecher Stowe

2.   “If you have made mistakes, there is always another chance for you. You may have a fresh start any moment you choose, for this thing we call “failure” is not the falling down, but the staying down.”  ~Mary Pickford

3.   “To love means loving the unlovable. To forgive means pardoning the unpardonable. Faith means believing the unbelievable. HOPE means hoping when everything seems hopeless.”  ~G.K. Chesterson

4.   “Optimism is the faith that leads to achievement. Nothing can be done without HOPE and confidence.”  ~Helen Keller

5.   "HOPE is some extraordinary spiritual grace that God gives us to control our fears, not to oust them."  ~Vincent McNabb

6.   “The birds of HOPE are everywhere, listen to them sing.” ~Terri Guillemets

7.   “HOPE never abandons you, you abandon it.”  ~George Weinberg

8.   “HOPE is like a road in the country; there was never a road, but when many people walk on it, the road comes into existence.”  ~Lin Yutang

9.  "HOPE is that thing with feathers that perches in the soul and sings the tune without the words and never stops… at all.”  ~Emily Dickinson 

10.  “HOPE begins in the dark, the stubborn hope that if you just show up and try to do the right thing, the dawn will come.”  ~Anne Lamott

11“We always kept in our hearts the most noble, beautiful feeling that sets human beings apart:  HOPE.”  ~Manel Loureiro

12.  “A lesson for all of us is that for every loss, there is victory, for every sadness, there is joy, and when you think you’ve lost everything, there is HOPE.”  ~Geraldine Solon

13.  “Because now that it’s finally morning, the shadows are beginning to fade, the shadows that have been covering my mind and my soul. Now that they’re gone, I can almost start to see the way, and it’s different from the one they’d convinced me was all I could have.”  ~Vixen Phillips

14.  “HOPE and reality lie in inverse proportions.”  ~Jodi Picoult

15.  “Only in the darkness can you see the stars.”  ~Martin Luther King Jr.

16.  “We need never be hopeless because we can never be irreparably broken.”  ~John Green

17.  “A leader is a dealer in HOPE.”  ~Napoleon Bonaparte

18.  “There is HOPE for the future because God has a sense of humor and we are funny to God.”  ~Bill Cosby

19.  “No matter how dark the moment, love and HOPE are always possible.”  ~George Chakiris

20.  “While there’s life, there’s HOPE.”  ~Marcus Tullius Cicero

21.  “HOPE is the word which God has written on the brow of every man.”  ~Victor Hugo

22.  “Many believe – and I believe – that I have been designated for this work by God. In spite of my old age, I do not want to give it up; I work out of love for God and I put my HOPE in Him.”  ~Michelangelo

23.  “The capacity for HOPE is the most significant fact of life. It provides human beings with a sense of destination and the energy to get started.”  ~Norman Cousins

24.  “There is no medicine like HOPE, no incentive so great, and no tonic so powerful as expectation of something better tomorrow.”  ~Orison Swett Marden

25.  “Expect to have HOPE rekindled. Expect your prayers to be answered in wondrous ways. The dry seasons in life do not last. The spring rains will come again.”  ~Sarah Ban Breathnach

26.  “HOPE is tenacious. It goes on living and working when science has dealt it what should be its deathblow.” ~Paul Laurence Dunbar

27.  “Where HOPE would otherwise become hopelessness, it becomes faith.”  ~Robert Brault

28.  "When you say a situation or a person is hopeless, you're slamming the door in the face of God."  ~Charles L. Allen

29.  “HOPE is faith holding out its hand in the dark.”  ~George Iles

30.  “Once you choose HOPE, anything's possible.”  ~Christopher Reeve


List of Articles and Quotes You may Find of Interest:
1. Did you Say, Can't
2. 30 Quotes on LOVE in Business and in Life

3. 30 Quotes on ACTION in Business and in Life
4. 20 Quotes on COURAGE in Business and in Life
5. 20 Quotes on PERSEVERANCE in Business and in Life
6. 30 Quotes on COMMITMENT in Business and in Life
7. 20 Quotes on GO FOR IT in Business and in Life
8. Write Your way Into the New Year With Your New Book
9. To PRO-act or to RE-act?
10. AnnieBiotics 
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